As a former professional poker player & globetrotter, I've turned my attention towards my love of writing. I have a passion for puns, alliteration, and gaming that shines through in the tone of my work. I enjoy one-on-one interviews, telling entertaining stories, and creating compelling marketing copy for the purpose of customer retention and acquisition.
Old Dominion University
Studied Communications with a focus on creative writing.
2007 - 2011
Saint Joseph's University
Studied Business Management.
2006 - 2007
Very fast-paced and quickly changing work environment that required flexibility and on-the-spot decision making.
Worked closely on a daily basis with the Creative Director, SEO, and Customer Retention Manager on both Poker and Casino properties.
Built promotional, transactional, welcome and reactivation stream emails for both Casino and Poker databases in NJ and the Poker database in NV; this included HTML layout. Segmented emails to target specific player types to improve open and click through rates.
Created and edited copy for in-client banners, mailers, as well as print advertisements featured in Bluff, Card Player, and All In magazines.
Created engaging blog posts based on player interviews that explored their life in the poker world. Total Page Views for 2014: over 5,000 (Goals for page value not implemented at publication time).
Created witty and humorous general content on Ultimate Poker blog. Total Page Views for 2014: ~2,500 with page value of 12% above site average.
2013 - 2014
Las Vegas, NV
Traveled the world playing poker professionally after graduating from college. Exercised critical thinking and risk management skills in a fast-paced, highly volatile business environment that required the ability to multitask and analyze the situational and ever changing data presented to me. Experienced and immersed myself in new and different cultures. Made lasting friendships and bonds.
Byron Bay, Australia:
February 2012 - March 2012.
Melbourne, Australia: -- March 2012.
Bangkok and Phuket, Thailand:
April 2012 - May 2012.
Jaco, Costa Rica:
August 2012 - December 2012.
January 2013 - March 2013.
2008 - 2013
PokerStars / Full Tilt
Huntington Learning Center
Tutored students on SAT and ACT college entry exams in essay formatting, comprehension, and writing. Helped students raise score levels on average 200 — 300 points. Provided necessary academic skills for college level work.
2011 - 2012
Created engaging and entertaining content with a splash of wit.
Created engaging copy to pull in new clientele. Increased conversions by 20%.
Worked closely with the Customer Retention Manager to create copy with direction of retaining existing customers.
Collaborated closely with the Creative Director and CMO to create compelling copy for marketing campaigns.
Worked inside Wordpress creating pages for promotional and blog related posts.
Built promotional pages/emails & transactional emails working inside of HTML and Basic knowledge of CSS.
If you follow the UFC, you should know who Martin Kampmann is. Even if you don’t follow the UFC, you should still know who Martin Kampmann is.
Play in The Big 10 tournaments at Ultimate Poker to have your $10 come back to you tenfold.
Redesign of the Digital Marquee advertisements that are displayed on all Station Casinos properties.
Jason “JCarver” Somerville decided to challenge himself to turn a $50 online poker deposit into $10,000 while sharing his journey on YouTube.
This was a new and exciting slot title that Ultimate Casino was eager to announce to their New Jersey database.
Standing at 6’0, weighing in at 170lbs, with a record of 20 wins and 7 losses, Kampmann fights as a welterweight in the UFC and is the nicest tough guy to walk the planet.
10 tournaments for $10, guaranteeing 10 tickets to the intense $150,000 Guaranteed Red Rock Challenge Main Event, on top of tens of thousands in 10-talizing cash and prizes.
The digital marquee's needed fresh new marketing to announce that online poker is now 100% legal to play in Nevada. These still run on the digital marquees at Stations Casinos properties.
Over the course of an almost year-long first season, Jason’s unique blend of high-level play and entertainment has drawn the attention of poker fans worldwide. He's back and ready to continue to Run It UP with season 2.